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Case Studies

Zardoya Otis

Raw materials, industrial products and capital goods   SPAIN

One good example of an industrial success story in the region of Madrid is Zardoya Otis.

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Foreign companies established in Madrid

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PromoMadrid
C/Suero de Quiñones, 34
Tel.: +34917450127
Fax: +34915647498
www.promomadrid.com
info@promomadrid.com


Region

Madrid

Reasons

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Vibrant and integrated region

The Community of Madrid is chosen by foreign companies because it has an economy with steady growth which offers multiple business opportunities. Madrid has grown 3.9% over the past 10 years, making it one of the regions with the highest growth among the great European economies. In addition, it represents more than 17% of the Spanish economy in terms of GDP.


In a survey carried out by Financial Times/Harris in February 2007, Spain was shown to be the favored destination for Europeans to live and work. Madrid is the favorite region in Spain for foreign investors. 16% of Madrid’s population are foreigners, who have chosen the region because it is possible to combine personal and professional lives.


Access to growing markets

With a population of six million and an average per capita income of 28,850 euros, Madrid is the number three European region in purchasing power. As a result, it is an ideal market for launching new business projects.


The Community of Madrid is a natural point of entry into the Iberian market (Spain and Portugal), Southern Europe and Northern Africa. These regions have high potential consumption, a population of over 300 million people, and steady growth. Madrid also stands out as the preferred European location for managing business with Latin America, based on the importance of Madrid companies in that region and the growing number of Latin American companies with headquarters in Madrid.


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Ministerio de Industria, Turismo y Comercio

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