Shiseido Spain, subsidiary of Japanese cosmetics giant Shiseido, closed 2007 with a turnover of 23.2 million euros, a figure it expects to double over the next three years to reach 46.4 million, informs the company.
The company announced the start of the new era for the company with the distribution of three more trademarks for the group. Specifically, it will launch the “Avant-garde trademark” Nars in September, and from January 2009 it will market the treatment trademarks Carita and Decléor, present in Spain through a distributor.
The company highlights the fact that Shiseido Spain, which set up activities in 1999, has doubled its sales volume over the last four years, which makes it the select cosmetics trademark that has grown the most in Spain.
"In contrast to the major losses suffered in the first five years activity to 2003, last year operating profits were achieved of 5% over sales ", adds the company.
The Spanish subsidiary has also become one the group’s growth engines in Europe, and Spain has been the second fastest growing country after China in the organization around the world in the last few years, which has made it worthy of the internal prize awarded to the subsidiary with the best business activity in 2008.
The regrouping of the Shiseido trademarks marks for this subsidiary the beginning of “a new multi-trademark business adventure”. The objectives set for Shiseido and Serge Lutens, trademarks already being distributed, focus on growing by 40% and 100% respectively over the new three years.
Another of the objectives for these years is to strengthen the organizational capacity of the company by doubling the human resources to 200 employees in 2010.
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